RESUMÉ

alixclyburn@gmail.com  |  (202) 321-0708  |  alexandraclyburn.com  |  alix.substack.com

Content strategist with 15+ years of experience building brand voice, writing copy, leading content programs, and creating campaigns that move audiences. Background spans audiobooks, premium fashion brands, education, ed-tech, and B2B. Foreground is deep into thoughtfully integrating AI into my team’s content strategy.

THE PITHY 
alix.substack.com | 2019–Present

  • Write a bi-weekly Substack newsletter of book reviews, cultural commentary, and personal essays with a paid subscriber tier.

  • Open rate of approximately 44% — nearly double the industry average of 20–25%.

  • Selected Things, the paid tier, delivers a curated roundup of books, journalism, and cultural recommendations every two weeks.

PROFESSIONAL EXPERIENCE

FINN Partners Marketing & PR Agency
VP, Content Strategy — Global Education Practice
February 2025–Present

  • Built content marketing program from the ground up for a prestigious practice serving K–12 and higher education clients, philanthropic organizations, and family-focused foundations.

  • Develop and execute full content strategy across blog, webinars, LinkedIn, and editorial channels. Use various AI tools to maximize efficiency and productivity.

  • Agency-wide AI ambassador — building internal tools to increase team efficiency and lead adoption across FINN Partners.

  • Serve clients including XQ Institute, New York Academy of Sciences, and Arizona State University.

Audible, an Amazon Company
Senior Copywriter (Contract)
January 2020–April 2024

  • Created member engagement campaigns that generated approximately $4.3 million in annual incremental revenue.

  • Executed member acquisition and engagement campaigns in collaboration with design, marketing, and product teams.

  • Revised and updated Audible’s brand voice guide; developed brand voice for the launch of Audible Sleep.

Coach, Cole Haan, Juicy Couture
Senior Copywriter (Freelance)
November 2009–July 2012

  • Developed brand voice and wrote campaigns for premium fashion brands’ sites and paid media.

  • Created product copy, brand storytelling, and campaign assets for global audiences.

Amplify
Writer / Content Strategist (Freelance)
April 2018–June 2022

  • Strategized and wrote emails, classroom assets, and social content to launch a conference on the science of reading for award-winning ed-tech company.

  • Wrote teacher guide materials for Amplify’s ESL curriculum; copy edited middle school ELA curriculum revision.

Informa
Content Strategist (Freelance)
July 2015–October 2019

  • Wrote eCRM engagement, conversion, and retention campaigns across B2B verticals including IT, aviation, agriculture, food science, and manufacturing.

  • Developed social media strategy and direct marketing campaigns for live events and conferences.

Wordsmithie for Google
Writer / Content Marketing (Freelance)
September 2017–June 2018

  • Wrote content marketing and case studies for Google across education and data science verticals.

  • Co-wrote a booklet on new ways of working, published by Google in 2018.

  • Trained writers on VUI scripting for Google Assistant.

GirlRising.org
Writer / Content Marketing (Freelance)
December 2018–May 2019

  • Wrote eCRM campaigns for Citi, the International Rescue Committee, and Girl Rising in support of Brave Girl Rising, a short film on global girls’ education.

National Geographic, BlackBook Magazine
Blogger / Writer
June 2007–August 2009

  • Wrote a blog for National Geographic chronicling my family’s efforts to go green.

  • Wrote Grey Goose-sponsored entertainment tips for BlackBook Magazine.

CUNY John Jay College
Adjunct Professor
January 2018–May 2018

  • Taught business and professional writing to a diverse undergraduate student body.

SKILLS
Brand Voice Development  ·  Content Strategy  ·  Editorial  ·  Copywriting  ·  UX Writing  ·  Email Marketing  ·  AI Tools & Prompt Engineering  ·  Substack  ·  Figma  ·  Contentful  ·  Google Workspace  ·  MS Office

EDUCATION

Michigan State University  —  B.A., Journalism